Although the sky is the limit when it comes to typography, there are definitely things that you should avoid. Here is a list of some of them:
1. Make the text/color relevant to your topic. For example, you should not have a bottle of soda as the background or main image if you are advertising your massage salon.
2. Make sure the text is legible. Although some of these crazier, more elegant text designs are beautiful, your clients may be unable to read them. Select something that is legible over something that looks good!
3. Avoid neon colors when possible. If you are advertising rave equipment, then by all means ignore this but for the most part, bright neon colors are a no no. They can be too distracting and give your business an unprofessional vibe.
4. Although you should leave some blank space on the canvas, leaving it mostly blank is not recommended.
5. Have fun with the design! If you are bored with the design/concept, then chances are your clients will be too.
Although we try not to be biased when it comes to designs, we cannot help but adore these more than the rest. Below are some of our favorite typography advertisements/designs and we hope that you enjoy them as much as we do! Feel free to use them for inspiration (do not steal of course) and if your favorite did not make the list, let us know! We are definitely interested in feedback on these images and we also want to know your personal favorites!
The colors and bold, block print are wonderful. The fact that it forms into the shape of Africa is an added bonus.
We LOVE the colors of this and how the letters are positioned. Your eye is carefully guided through the image until you reach the text space.
Black and white makes a great statement without drawing too much attention to itself. We love the fact that it is shaped like Bob Dylan and that all the words say Dylan.
Although there is a little too much blank space, it helps balance out the strong colors and unique text. Simple, to the point, but still colorful enough to garner attention.
This is a well done image. There is enough blank space without going overboard and the ombre rainbow draws your eyes to the text and down. We like how the rest of the words are a pale gray rather than the bright colors. This way, your eye is drawn to the important words in the image.
When it comes to your business and advertising, you may not realize how important typography is. Keep in mind that the logo and the image you send out will be one of the first things that potential customers see. Obviously, they will see your business information and read the email or letter that you have sent, but their eyes will always be drawn to any color or image on the page. Because of this, it is incredibly important to put time, thought, and effort into the image and its typography. Pick something relevant to your company of course and do not go overboard with colors, bold print, or crazy detail, but do not skimp out and use something plain. Consider using a dark gray, muted black, or off white for the background color. These colors work well with all types of typography, colors, and businesses. For the colors, variations of blues, purples, and greens work well. Going with an ombre scheme for your colors is also a good idea since it tends to neutralize the strong colors without taking away too much.
Regardless of what you decide to use for your logo and image, make sure you put some serious time and effort into it. Ask others for opinions and look to other companies for inspiration. Pinterest is also another great place to gather ideas. Happy advertising!
The latest trend in typography seems to be taking the object or phrase you are advertising, and implementing it into the text. For example, if you are advertising soda, your words may spell out “Delicious, Cold Soda” using the spilled soft drink to make the letters. Clients are drawn to this type of text since it is creative, eye-catching, minimalist without being too gentle, and showcases your product without slamming it into their face. Here is some of our favorites:
We love the overall message and the way this one looks. It is creative, thinks outside of the box, and draws your attention to the piece as a whole. The hand at the bottom is a very nice touch.
While there may be too much blank space in this one, we do love how they used orange peels and the relative phrase “peel me”.
One of our favorites! It looks delicious enough to eat! We love the creativity used here. Turning the meats, sour cream, and veggies into actual text describing the product is incredibly creative.
Coming up with inspiration for designs can be challenging. Just like writers who suffer from writer’s block, designers can also suffer from a similar lack of creativity. All those times of sitting at your desk staring at a blank screen, sipping at your morning coffee in the late afternoon, wanting nothing more than to just bang your head on the keyboard repeatedly is something that hits all designers, writers, and creative artists at some point or another in their lives… For some, it occurs more often than we would like to admit!
Luckily, there are ways to get your creative juices flowing again. Here a few things that may help you get back aboard the inspiration wagon:
1. Take a break- This is the best thing that you can do. Take time out to just sit, relax, and enjoy yourself. Try not to think of the task at hand and enjoy an uninterrupted 30 minute or hour long snooze fest or television program.
2. Go outside- Sometimes a breath of fresh air is all you need! Sunny days can put you in a better mood which increases productivity, but do not be discouraged if the weather outside is terrible. Soak in the rain, the sounds, the lightning, and the color of the sky and see if it inspires anything!
3. Brainstorm- Throw down random ideas on a piece of paper. Regardless of how silly they are, this can definitely help point you in the right direction!
4. Doodle on a piece of paper- Mindlessly doodling not only relaxes you, but it can also be a valuable source of inspiration.
5. Look up your favorite artist or writer- Look to your favorite painter or poet for some inspiration! It is okay to borrow sometimes!
We absolutely love everything about this! It has a nice balance, flow, distribution, and the colors are mesmerizing. The design is incredibly creative. It draws your attention to particular words (logo, design inspiration) while playing on others to add a fun, creative feel. The simple gray boarded pattern in the background adds a professional feel without distracting from the overall playfulness of the piece. The bold, shadowed colors add enough appeal and light without taking away from the overall message. Although this might be appropriate as a professional business card, the options for this design are otherwise limitless and we are definitely sold.
Studi Iknoki is responsible for designing the visual identity of Movement which is a music and event planning agency based in Padova, Italy. Below is the design used for Movement.
Schuurman’s personal work specializes in typography and poster design which often boasts a rather maximalistic approach. His practice of combining bright colors, warped glyphs, harsh perspectives, and acidic patterns creates some awfully intriguing eye-candy, which he often screen prints himself.
A personal calling card with a minimalist approach for Mary Hemming. The bold and simple typography is softened by tactile blind embossing. Mary’s name is repeated as if in a continuous stream, aiding name memorability.
Michael Zeyda was born in 1969 in the small city of Gifhorn in the North of Germany. He has been studying Graphic Design at the University of Applied Arts and Science in Hildesheim, Germany. His study focus has been on lettering art under the instruction of Prof. Gottfried Pott. He worked as a calligraphy tutor at the University and has led calligraphy workshops at a local community college in Germany as well as in Dallas & Oklahoma. Some of his works were being shown as part of a group exhibition during the EXPO 2000 world exhibition in the St. Michaeliskirche, a UNESCO World Heritage site in Hildesheim.